UPDATED: APRIL 9, 2020 – I L’Oeuf NY, V_2.0
New to me are these regional spins on the iconic I HEART NY logo. I saw them for the first time just recently, alongside even more takes in which the red image between the I and NY represented other aspects of the Empire State.
Though they obviously don’t use the words BUFFALO
to my mind these two renditions can’t help but explicitly represent those cities, and as such, they had me dreaming of an “explicitly” Albany version that would feature the profile of the Capital City’s most iconic building, The Egg.
In all that I-Hearting I came across this fabulous story of the original logo, the remarkable designer who created it, and the interesting life that both man and art have led. Definitely worth a read and/or listen, via the podcast 99% Invisible.