If we’re not counting The Egg among the Great Wonders of the World, what are we doing?!? That’s the question explored in this Tweed Typewriter short film. Hatched from the historic skyline of Albany, New York’s Empire State Plaza, it’ll leave you saying I Heart The Egg.
Twelve letters say it:
Why Not The Egg?
Up there so high
without even one leg.
Why Not The Egg?
It isn’t a joke:
It just might contain
Planet Earth’s biggest yolk,
Or hard boiled folk,
Or a shell hard as oak
Or be filled to the brim
With Poached Cherry Coke.
The Egg is no yoke
that saddles its city,
As giant Egg buildings go
it’s downright pretty
Making the skyline
so very fine
It’s an Egg to admire,
not on which to dine.
The scramble to see it
does not ever stop,
Not its round belly bottom
or skyward flat top.
All that and more
is why it’s no bull
That Egg lovers glasses
are always half full.
Shouting, “Why Not The Egg?”
Those twelve little letters
For Egg-love reminders
no Dozen is better.
SUI EGGENERIS: The Egg – Albany, NY
UPDATED: APRIL 9, 2020 – I L’Oeuf NY, V_2.0
New to me are these regional spins on the iconic I HEART NY logo. I saw them for the first time just recently, alongside even more takes in which the red image between the I and NY represented other aspects of the Empire State.
Though they obviously don’t use the words BUFFALO
or SARATOGA,
![FullSizeRender[1]](https://tweedtypewriter.files.wordpress.com/2016/04/fullsizerender11.jpg?w=640)
to my mind these two renditions can’t help but explicitly represent those cities, and as such, they had me dreaming of an “explicitly” Albany version that would feature the profile of the Capital City’s most iconic building, The Egg.
Apologies to the New York State Tourism Bureau if this was already present somewhere on the very billboard where I saw the official buffalo and horse images above. And if it wasn’t: get cracking on production of the “I Egg NY” merch! FOOTNOTE to THE EGG: I can’t put a number on how many times I saw this building in my life before the day I stood before it on assignment to direct a short film about a football player from Albany. That day, for the first time ever to me, The Egg looked like a football: virtually the top of the Lombardi Trophy itself, tipped slightly and blown up a lot.
In all that I-Hearting I came across this fabulous story of the original logo, the remarkable designer who created it, and the interesting life that both man and art have led. Definitely worth a read and/or listen, via the podcast 99% Invisible.
Tweed Typewriter 