New Look at a Classic: “I HEART NY”

New to me are these regional spins on the iconic I HEART NY logo.  I saw them for the first time just recently, alongside even more takes in which the red image between the I and NY represented other aspects of the Empire State.

Though they obviously don’t use the words BUFFALO

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or SARATOGA,

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to my mind these two renditions can’t help but explicitly represent those cities, and as such, they had me dreaming of an “explicitly” Albany version that would feature the profile of the Capital City’s most iconic building, The Egg.

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Apologies to the New York State Tourism Bureau if this was already present somewhere on the very billboard where I saw the official buffalo and horse images above. And if it wasn’t: get cracking on production of the “I Egg NY” merch! FOOTNOTE to THE EGG: I can’t put a number on how many times I saw this building in my life before the day I stood before it on assignment to direct a short film about a football player from Albany. That day, for the first time ever to me, The Egg looked like a football:  virtually the top of the Lombardi Trophy itself, tipped slightly and blown up a lot.

In all that I-Hearting I came across this fabulous story of the original logo, the remarkable designer who created it, and the interesting life that both man and art have led.  Definitely worth a read and/or listen, via the podcast 99% Invisible.

STROLLING THE $1 MILLION STAIRCASE: A Steller Story from Albany, NY

Due to the boundaries of conventional photography, it’s necessary to see the Grand Canyon in person if you want to have any real sense of it.  Even then, the limitations of the human eyeball and depth perception make it challenging to compute what exactly it is that’s before you.  The scale. The structure.  The origin story.  They combine to form something like nothing else, and so by definition, laying eyes on it is a moment for which you cannot be prepared.  Even as you’re looking at the Canyon, it’s hard to know where to direct your eyes first, next, or last.  The result can be a sort of dizzying rush of astonishment and adrenaline.

As man made things go, the $1 Million Staircase — located in the New York State Capitol Building in Albany, NY — sent my head into similar spaces.  Capturing a photograph that could successfully illustrate both the massiveness and nuance of the Stairs seemed impossible.  In an effort to instead take a series of mental snapshots, every neck contortion and eye swivel I could muster felt insufficient.  There was simply too much to the space, also referred to in Capitol parlance as The Great Western Staircase, to feel like I’d seen or digested it all.  To try and add it up as I walked it was to be transported into a real-life composite of MC Escher artwork, someplace at once concrete and impossible.

The Staircase is a singular sight with a remarkable story ; for someone interested in art, architecture, or history, it’s an absolute must-see.  And believe it or not, the tour is free ; not a bad deal for a look at something priceless that may just leave you speechless.

For a sneak peek and more on how the $1 Million Staircase came to be, read my Steller Story on it by clicking the photo below.

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To see The $1 Million Staircase inside the historic New York State Capitol Building via @StellerStories, click on the image above.